how many growers have solid brand messaging and branding for their business? with the market getting more flooded what kind of materials and messaging do you need?
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I think some of the best marketing I’ve seen from a grower has come from Canndescent. I actually did an article on it!
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thanks for sharing. they do have a great brand reach and consistency. i would love to have the opportunity to work directly with a grower as we have worked with retail but find the growers needs more comprehensive and more challenging in a soon to be flooded market!
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The flip side are those of us taking it back to the commodity level. I have no brand, no retail products, no marketing, no sales team, and 1 sale per year.
I am like a corn farmer who supplies corn to Doritios. You know Doritios, but not the farmer who grew the corn.
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i get that but i think there are some growers who have a different business model that need more outward help to their buyers. your model works great for you (i hope) i’m just wondering about other folks.
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I didn’t mean to step in any toes
I do have a point that I shouldn’t have waited to include.
I must be doing better than the 50% that went under this year. I haven’t hit the growing trifecta in a single year yet (good spring, good fall, expected yield), but I feel pretty optimistic this year, a truly excellent spring this year.
My Point:
What if I wanted to brand myself as a consultant, but have exactly zero product exposure?
What if Phillip Morris and RJ Reynolds take over 90% of the market? What can I do now to become a farm manager at that point?
Personally, I’d prefer it stays like craft brewing and doesn’t turn into tobacco farming, but the potential is there.
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i’m 100% with you on not wanting to necessarily create phillip morris type brands, i don’t think that is good for the market in general. i am a fan of craft branding and prefer to work on small brands. i’m just wondering what people are looking for. just curious.
ps. my toes are incredibly strong! i don’t get put off by conversation! i’m glad we are chatting
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I think every craft has its industrially dominant side. There are the tobacco giants, and a few little guys that make superior cigars/cigarettes/pipe tobacoo, the brewing giants, and TONS of little craft breweries that make superior beer, or there is Etsy vs eBay type comparisons.
I like to tell people that Budweiser isn’t the King of Beers because it is good. It is cheap and it gets you drunk. Here in Oregon, where we went through the free market bubble (still in it really), cheap beats most of the market, the rest is primo! With brewing in our craft beer capital, we see a market share of 12.5% with over 5000 breweries, nationally I believe it is 8ish%.
I assume that people care about their beer like they care about their weed. For me, I buy 1g of primo hash for every 2g of bottom shelf. As for beer, I buy 1 six pack of primo craft for every 18 Rolling Rock. My cousin only drinks primo beer and only smokes top shelf (if he is buying).
These are the thing I thing about when it comes to the future. Will I be around? It is hard to say…
Where do you see us 5 or 10 years from now, and assuming it has become nationally accepted by then?
I think it depends on license caps. An artificial supply could keep it craft as a larger share of the market. It seems like California is ready to blow up with mega grows with how their laws are written. If interstate trade happens, I think we better buckle out seat belts!
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That is eye catching, my example of absolute vodka, it just vodka. But, if someone will pay me 8 times as much than the bottom shelf. I want to sell the top shelf.
From the voices in my head
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This may be the best website I have seen this Year! The marketing is simply brilliant. I want to see the grower for these guys!
Outstanding
@nick,
Hunter is a genus. Keep him gainfully employed.
From the voices in my head
Ethan
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