Big ups kapouic!
Good to see someone speaking up for the whole cross border issue. Seems like people are bit upset when something for free isn’t offered in their area or don’t qualify.
I’ve been in businesses where shipping is an issue purely because of costs. Shipping across a border costs a business, and can often be a make or break whether or not a junior company or startup can even approach doing business in that country. With imports into the states costing businesses more than ever(not going to go into the nightmare that is shipping to and from the UK) it can be really tricky for a lot of small businesses to handle marketing, offers, and support our semi open border policies and the nature of the marketplace here in North America. Our countries are so closely intertwined it can be difficult to remember that theres a lot of added cost for some businesses to service customers only a few hundred kilometers or miles away, just because they’re on the other side of a drawn up division between us.
I remember a Kickstarter I was involved with some many years ago(that just sounds wierd when I say it, ugh getting old). We had a package to ship to Brazil that got flagged by my wife in the shipping department. The package was going to cost us over $400 to ship and the guy had backed our campaign with less than $200 on what would have been over $300 in retail value. So that exposure cost our business $500. The product was a 2 player game and he was the only customer in the area, buying only enough product for 1 person to play. So chances are that backer wasn’t going to be spreading much awareness in his community. A tangent for sure, but just a little story about how cross border promotion can be VERY costly.
I think offering free product is a great way to get exposure, far better than pumping out a 100k in tv or radio ads. Yes it’s unfortunate not everyone can partake, but hey they’re still willing to give out free samples of myco! We miss out on so many offers on the Canadian side of the border that are directly advertised to us through tv and radio etc. simply because we’re on this side of the line.
Keep well and blaze strong!