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New Survey Says More Women Consuming Cannabis Than Before

https://www.forbes.com/sites/debraborchardt/2017/05/05/new-survey-says-more-women-consuming-cannabis-than-before/

Do you target your marketing towards men and women differently like some of the businesses mentioned in the article?

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I suspect the differences between surveys may be in their methodologies. The way surveys are conducted matters, and I suspect the reports showing a better balance between the genders found a way to remove some of the social stigmas (or self-reporting) of other surveys.