What makes a cannabis brand stand out?

As cannabis has gone mainstream, the plethora of brands that have emerged on the market is mind boggling! What makes a cannabis brand stand out to you? What makes your favorite brands special? Why? Is there packaging that particularly catches your eye? Do you have a brand that just kills it? Does your favorite brand also have a social platform you think is worthy of recognition?

Please share with all of us in the class!

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