Francesca Vavala’s path to cannabis entrepreneur is an indirect but meaningful one. She launched her post college career as a high school English Literature teacher and searched for the perfect fit in secondary education. After six years, her entrepreneurial spirit won over her teacher heart, and she left to pursue a career as a Realtor®. Her ability to teach and guide clients through an often new, high-stakes, competitive process combined with her sharp sales strategy made her an award-winning real estate agent multiple years in a row. Ultimately, a personal tragedy and a desire to be of greater service landed her in a position to help found a cannabis sales agency.
Born a conjoined twin, Francesca’s sister, Emily lived with Cerebral Palsy from infancy. In 2013, Emily passed away from pneumonia. Not long after Emily passed, Francesca discovered cannabis may have helped Emily cope with her spasticity and ultimately the aspiration that caused her fatal pneumonia.
Francesca’s discovery gave her new purpose. Vavala started in the marketing department with her eventual partner Mike’s company, The Alias Group. Quickly moving up the ranks and employing her background in education, content creation, and sales, Mike turned to her as a natural partner to co-found Alias Cann, a sales and customer service agency specifically for the cannabis industry.
Today, Francesca helps U.S. cannabis companies grow and educate through the full-service sales and customer management services offered by Alias Cann and by sharing her story.
Francesca is an informed and inspired cannabis entrepreneur, advocate, and speaker. She shares out-of-the-box sales strategies and best practices with other cannabis businesses to help them and others grow their business and share the power of cannabis.
Francesca is a University of Delaware graduate, a lifelong Delaware resident, and lives with her husband, Nick, and their pets in Wilmington, Delaware.