the times they are a changin…
I think the biggest issue has always been overcoming the stigma behind cannabis. There’s a reason public opinion has rapidly shifted – we’ve reached a critical tipping point where enough people have been exposed to it and recognize it’s not a big deal.
I think the rebranding of Marijuana (illegal term) vs Cannabis (botanical term) is playing a key part - its like having a 2003 cabernet sauvignon versus fermented grape juice with antifreeze.
That quote is definitely going in the next issue of our Harvest newsletter!
The stigma is definitely gone here in Colorado. People will openly consume at parties just like a glass of wine, and nobody comments on it or thinks it is strange.