To those who have never tried cannabis, or others who are trying it again for the first time, walking into a dispensary can be an intimidating experience. With varied levels of understanding, every second a customer spends confused or asking dispensary staff repetitive questions is time and money lost.
Educating dispensary customers can be challenging and time-consuming. Moreover, as a dispensary owner, there are concerns over the accuracy and consistency of the information being shared.
Retailers long ago discovered a solution to this challenge that not only educates consumers but transforms them into confident customers. Interactive digital experiences enable users to learn at their own pace through technology they are comfortable with. With this technology, users can educate themselves on products and confidently arrive at the best buying decision.
Interactive technology can help propel the budding cannabis industry.
By providing information on product types and enhancing educational opportunities, dispensaries can engage directly with customers, allowing them to customize their buying experience and make more informed purchases. Interactive software creates in-store experiences that can help reduce anxiety while simultaneously enhancing the customer service reach of your on-site staff. For regular customers, the same software provides detailed catalogs to update consumers on new information.
The best interactive software provides an intuitive user interface, remote management and robust tracking abilities. It also enables businesses to gather valuable data so they can tailor messaging based on the unique needs, activities and interests of their consumers. Interactive software provides businesses with insight into who’s engaging with what content, so they can ensure their efforts are consistent and compliant. Analytics allow dispensaries to track feedback, understand interests, gauge comfort levels of their diverse cannabis consumers, and act on actionable insights.
Seed is an in-dispensary platform that teaches dispensary visitors about cannabis. Through an interactive touch monitor, Seed allows customers to educate themselves on cannabis and find the right products for their situation.