@cannabizopps I’d be happy to participate. I’d say my biggest challenge is Social Media. While we have made some HUGE strides - we seem to have to tread lightly. Oddly enough, I see ginormous billboards for growers, dispensaries and delivery companies everywhere.
I’m starting to see more and more “offline” advertising. WOM (Word-of-Mouth) Videos, T-shirts, Billboards, print magazines and Podcasts.
I really think that like many verticals that had a strangle-hold on traditional advertising methods - cannabis may need to “do its own thing”.
Remember when book publishers needed an agent and endless submissions and prayers to get a book deal signed? ePublishing came along and literally everybody was able to publish a book virtually overnight!
The scrutiny and criteria needed to break into the world of publishing vanished within months. I remember reading about a couple in the mid-west, who’d both be laid off during the last recession.
With limited options and a family - they took to their basement and started writing romance novel eBooks (remember this was 2007-2008). Within a year, they were pulling in 7 figures. (an exception I know)
They couple was contacted by a literary agent after their story was published in a syndicated news outlet.
The agent promised them untold advantages and benefits - to which the couple replied (sic) “we’ve been doing pretty well on our own…why do we need you?”
What does this mean for THIS conversation? eCommerce will find a way WITHOUT the current stakeholders.
Someone will build an app or create a SEO portal or a Netflix show (wink, wink) that will no longer require the antiquated permissions that limits eCommerce today. [censored graphics] [descriptions may violate federal policies] etc, etc…
I’m always thinking of clever lead magnets, authoritative information and following trends to move on a dime so I can better position our company for the best results.
