What types of marketing have worked best for you? Email campaigns? Billboards? Print or online ads? Show off your best performing ads and let us know how well they worked.
In Colorado, billboard advertising is not actually legal, believe it or not. That’s why you don’t see any of it.
There’s a lot of regulation on industry marketing, and it all has to be kept very well-documented by the businesses. Advertising has to go to those who are 21+, and you can’t verify that with a billboard.
The way they seem to get around that is with road sponsorships. I see quite a lot of those for dispensaries around the area.
We’ve seen those recently too!
Looks like Washington state is making their advertising more restrictive:
On the other hand, Boston is allowing billboards and the first one is going up: