We’re hosting an Ask Me Anything event on Wednesday August 9th, 2017 at 11am MDT with Jeff Taylor and Lauren Kie from @eyechronic to answer your questions about dispensary display advertising.
Click here to add the event to your Google Calendar or download and open this attachment to add to Outlook and other calendar programs. Eyechronic_Ask_Me_Anything.ics (1.2 KB)
EYECHRONIC.TV is an ad-based television network seamlessly broadcasting real-time content in cannabis shops across the United States. The company places advertisements integrated with relevant consumer engagement content at the only legal point of sale in the country; while offering valuable analytics through technology that tracks customer flow and network interaction. EYECHRONIC provides unique incentives for customers to interact with the displays; such as social media engagement, live polling via sms integration, mobile coupons, and industry leading news and entertainment content! With over eight years of industry experience, it is safe to say that our team’s skills are unparalleled in this industry.
Note: there’s no audio on the video as this is an example of what is shown on display screens.
First question, do you create all the video content yourselves, or do the advertisers create their own? Or is it a mixture? Any recommendations for how advertisers can create content that is compelling for display in a dispensary?
The majority of our content is created by our talented designers, Casey and his team. We do, however, occasionally use content made by the advertisers if they would rather handle it internally.
We know through our 10 years of digital advertising, that ads should not be longer than 15 seconds as it does not hold a customers attention. It is also a MUST to include a strong call to action.
HASHTAGS!!! It’s all about the hashtags. A customer in a dispensary can snap a cool pic of their purchases, hash tag it #eyechronictv, and it will immediately show up on a moderated social wall. It’s a fun way to engage customers and create a community of responsible cannabis users.
Actually, we can provide each location with their own analytics. Reports will show dwell time (time spent in store), frequency of visits, engagement (time spent looking at screen), total impressions, total viewing minutes, and store traffic flows.
And we’re crazy enough to give stores this data for free!
We also work with the dispensary owner on ways to capture response whether it be via qr codes, capturing text numbers, visiting landing pages etc.
Yes! We do have success stories. Our favorite story comes from a dispensary owner in Oregon. She shared with us that every time she runs an in-house ad for products, she received a 23-27% boost in sales. These numbers seem consistent with all of our participating dispensaries.
We have used the same model in restaurants, ball parks, etc and the results are similar. It just works!
We give store managers and owners the ability to control their promotional messages and communications, and know that these messages are delivered accurately to the customer. Anything from information on new products, to upcoming sales, to product recommendations, to preferred membership clubs, special events…even loyalty clubs can be displayed on that store’s network.
In two years, the EYECHRONIC Network will be played on thousands of screens nationally as states go recreational, as well as venturing out into Canada and the international market.
White papers? Not yet. But case studies are scheduled. We wanted to allow the network to be incorporated into the dispensary for 6 months or so before creating these, so that dispensary owners were availing themselves of all of the modules and functions they could use.
When I walk into a dispensary, the content on the TV is always different. So when I walk into two different dispensaries that both have your network, would I be seeing the same exact thing at any given time? Or does each dispensary have an entirely unique programming?
After 6 months of your network in a store, would you be able to prove that your network had an increase on sales? If yes, how do you intend on tracking that? The total number of sessions is great, but dispensary owners want to see the hard numbers of sessions converted to more or less sales. I believe if you could provide these numbers, it would be a no brainer for these dispensaries to set up one of your free monitors in their location(s).
It depends on the purpose of the photo. If it posts to our social wall, think Instagram…depicting fun, a joyous experience. If it is a product you are promoting via network ad, ensure it is displayed in its best light.
Oftentimes with product photos, more than one is needed.
